Virtual Beauty Studio

Our virtual makeup tools are here to help you discover inspiring looks and try game changing products. From mastering your brows to finding your perfect foundation shade, our virtual beauty studio will give you the edge when choosing your next go-to product.

Virtual Try On

Ready to makeup your mind? Virtual Try-On is the makeup tool that gives you the ability to try on multiple products, shades and looks all in one place

Maybelline x Nando's #HotMess

Get ready, because things are heating up. Maybelline New York has teamed up with South Africa’s iconic flavour powerhouse, Nando’s, to bring you the boldest, glossiest, and sauciest collab yet — introducing The Super Stay Vinyl Ink Sauce Collection.

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tips & trends

Makeup Decoded is makeup made easy. Master the look you want instantly, with simple how to’s on the latest trends, all the product hacks you need and your most-asked questions answered.

Eyeliner
EYE

Find everything from smokey eye tutorials to fresh eyeliner looks

matte lip stick
Lip

Discover the hottest new lipstick colors and top lip liner tips

Concealer
FACE

Explore the best concealer hacks and foundation application methods

ombre lip
Looks & Occasions

Discover unique makeup looks for all of your favorite occasions

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makeup make change

We make makeup. We're also committed to make change to help create a better world. Learn about our global initiatives and discover how we can drive real change together.

Our 2022 brand impact report is available. Please read it here.

brave together

A global initiative to support everyone experiencing anxiety and depression.

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Conscious Together

Our sustainability program that sets out our conscious production, packaging, formula and disposal goals.

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