The #HotMess campaign is a bold collaboration between Maybelline Africa and Nando’s South Africa celebrating the launch of the Super Stay Vinyl Ink Sauce Lipstick Collection. This campaign invites you to embrace the beauty of being unfiltered and unapologetically messy because confidence doesn’t fade, and neither does this lipstick. With flavours inspired by Nando’s and performance powered by Maybelline, the collection is designed to last through even the hottest meals and messiest moments.

You can shop the full Vinyl Ink Sauce Collection at leading South African retailers including Clicks, Dis-Chem, Edgars, Foschini Beauty and Takealot. The range is also featured across select in-store activations where you can test the smudge-proof formula with interactive displays and branded serviettes.

Maybelline’s Vinyl Ink Sauce Lipstick is designed to go head-to-head with the boldest meals and still come out flawless. It offers up to 16 hours of high-impact colour that is smudge-proof, grease-proof, flake-proof and napkin-proof. It’s not just long-wear, it’s sauce-proof, making it perfect for foodies, beauty lovers and everyone in between.

Inspired by flavour and heat, the must-have shades include 10 Barbecue, 190 Sweet ‘N Sour, 205 Pomodoro, 200 Sriracha, 195 Salsa and 185 Caramel. Each one offers a high-shine vinyl finish with vibrant pigment and serious staying power.

Join the fun by recreating the #HotMess Challenge on Instagram or TikTok. Show us how your Vinyl Ink Lipstick stands up to the heat by answering spicy questions or indulging in a PERi-PERi meal, mess and all. Don’t forget to tag @Maybelline_africa and @NandosSA and use the hashtag #HotMess to enter the conversation and stand a chance to be featured.

In-store, Maybelline and Nando’s have hijacked the makeup aisles with dual-branded packaging, cheeky messaging and exclusive trial tools. At select Clicks, Dis-Chem and Edgars locations, customers can test the lipstick’s smudge resistance using serviettes printed with the tagline, “The only sauce left on our serviette is our own.” These pop-up displays are live from 15 April 2025 and invite consumers to engage with the product in a fun, interactive way.

Yes. The campaign features several exciting giveaways. During the #HotMess Challenge period from 21 to 27 April 2025, users who post their spicy content stand a chance to win exclusive hampers worth R5,000. Additionally, radio listeners on 947 Drive with Thando can share their messiest moments to win a custom “Make a #HotMess” kit.

Absolutely. If you purchase a Vinyl Ink Sauce Lipstick through TakealotNOW, you’ll receive a R50 Nando’s discount code to use on the Mr D app. This limited-time offer runs from 15 to 25 April 2025 and gives you the chance to pair your perfect lip with your perfect meal.

You can catch “The Hot Mess Episode” on YouTube, featuring Munaka and Lerai putting Vinyl Ink Sauce Lipstick to the ultimate test with heat, questions and Nando’s sauce. A teaser clip is available on Maybelline and Nando’s social media channels, while the full episode went live on 17 April 2025.

Start with clean lips, apply one swipe of Vinyl Ink Sauce and let it dry down completely. No blotting needed. Once set, it locks in colour and shine with no transfer, making it ideal for messy meals, busy days or nights out. Pro tip, pair it with confidence and a saucy attitude.